Monetizing a web site is easy. Successfully monetizing a web site is hard. And -- much like privacy in a connected world -- ethically monetizing a web site is a minefield. So I was thrilled this morning when this site was approved for Shana Logic's affiliate program. (No, it's not that difficult. Yes, I am that easy. And easy = happy. So there.)
A bit of back story:
Long, long ago, when I'd just gotten my first computer with a hard drive, and I was running Mac OS 9 in an OS X world, my favorite hobby was customizing my Mac's appearance. One of my favorite sites for finding desktop icons and desktop pictures was Pixelgirl Presents. (To this day, when I want to dress up my PC for Halloween, or when I just miss seeing some of the old stuff from MacuserX [nee The Devil's Desktop], Pixelgirl Presents is the first place I go.) And a few years later, when Shana Victor, the owner of Pixelgirl Presents, started Shana Logic, I became a fan of that site, too.
If you know me, at all (and I know that most of you reading this do), you know that I'm not big on shopping. But I am big on art. And one of the coolest things about Shana Logic is that it supports independent artists. This is a snippet from the shop's "About" page:
The shop is 100% made & designed by artists and small indie businesses! We've got 1000 amazing items created by 100 artists from around the world!
Shana Logic is owned and run by one girl (Shana--nice to meet ya! ;-). I started the shop in 2003 in my teeny basement but today I run it out of a small warehouse with the help of my three fabulous assistants!
And how does this tie in to our current political and economic climate? Glad I asked for you! Simply put, when you support independent artists, you support people, not corporations. You're supporting the arts in a very direct way, and you're helping individual artists to support themselves.
(And hey! When you make a purchase after visiting Shana Logic through a link on this site, you're helping to support me, too!)
On a much less political level, the stuff at Shana Logic has cornered the market on cute.
To recap, I've chosen to affiliate with:
- a shop I'm a fan of, with or without the potential for me to profit.
- a shop which enables independent artists to support themselves while continuing to make art.
- a shop which supports both human culture and economic independence by enabling the things listed in #2.
- a shop that sells quality merchandise (and, yes, I do always worry about that when pushing my Zazzle products).
- a server full of adorable.
Whether this will end up becoming profitable or not remains to be seen. But, success or failure aside, kids, this is how you do affiliate marketing without sacrificing your conscience:
You support what you believe in.







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